The little story of the
ST. MORITZER PLAKATE 1894-2021 

17 October – 13 December 2020, 

curated by Carolin A. Geist and Virginia Fleming 

…A short story divided in three sections :

  1. At the beginning and at the end was Manufactura Engiadina – Young local art
  2. In the beginning there was the first commercial poster from 1895- Cultural history
  3. At the beginning oft he tour was Giovanni Segantini-Art history of St. Moritz

This autumn, Galerie 10 is presenting an exhibition that dares the balancing act between young contemporary art and the local cultural and art history of St.Moritz. The content is structured accordingly.

In the summer of 2020, the project of the Manufactura Engiadina (www.manufacturaengiadina.com) emerged into a competition in which local artists in cooperation with the municipality of St. Moritz, were given the opportunity to design the official St. Moritz poster for the summer of 2021.

Out of all 17 participants, the crystalline vision of Aaron Schwarz stood out for the jury. A landscape of longing, which captured the radiance of summer, the suggestion of winter, nature, the urban- alpine uniqueness of St. Moritz, the worldliness, as well as the tranquility.

All 17 posters are exhibited and can be purchased.

In order to show the visitor the works of the young artists in the context of the cultural history of St. Moritz, the curators researched the history of the town, and expanded the exhibition by including a reappraisal of the history of St. Moritz’s posters, which begins with the first commercial posters from the 19th century and ends with the future poster from 2021. The various stages are dealt within chapters.

Did you know, for example, that the first posters of St. Moritz were not even created by the Kurverein as a commission? At that time was no spa association. The very first posters ironically came from France and were advertising material for the East French Railway Company, which wanted to attract new customers on its routes.

The very first commercial poster of St. Moritz dates back to 1895 (but- there are commercial posters of the Engadin from the 1890s- therefore the chronology in the title starts one year before the first St. Moritz poster).

In the course of the research the curator Carolin A. Geist came across the wondrous story of the “Segantini-Fundes”: In 2007, Mario Häfliger and Marius Hauenstein found two boxes in the attic of the Protestant Church of St. Moritz…A real treasure! Two original Segantinis had been sleeping in there for 109 years! Giovanni Segantini painted two tapestries as posters for the 1898 Kantonal Sängerfest. Their story is presented in the front room of the exhibition, and the originals are on display.

 Text: Carolin A. Geist 

PAST

Past Exhibitions

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Threesome: You, Me & the Art

11/05/2020 - 30/09/2020

by Helen Waldburger Elliot Jack Stew

THREESOME: YOU, ME & THE ART

11/05/2020 – 30/09/2020

by Helen Waldburger, Elliot Jack Stew

An exhibition created through shared experience and combined vision. Galerie 10 is please to present ‘Threesome; You, Me and the Art.’

After meeting in 2014 as Central Saint Martins Univesity, London; Helen Waldburger and Elliot Jack Stef have cohabited and worked in the same space for six years. ARt plays a vital role in their relationship making in the welcome third player in their ‘threesome’.

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Max Zuber

15/12/2019 - 15/03/2020

by Max Zuber

MAX ZUBER

15.12.2019 – 15.03.2020

For over a decade now, the Celerinaer of choice has been living and working between Lake
Zurich and the Staz Forest.
Scenes of the nature of Engadine or the St. Moritz society are therefore often reflected in his
works – as the currently exhibited paintings on Lake St. Moritz, the Staz Forest, the Upper
Engadine Lake District or a scene of a cheerful evening in a bar at Badrutt Palace testify.
Sparkling vivid and yet not at all randomly selected scenes give the theme of the Engadine in
paintings an exciting new rebirth.

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Die kleine Geschichte der
ST.MORITZER PLAKATE 1894 - 2021

17/10/2020 - 15/12/2020

by

 The little story of the
ST. MORITZER PLAKATE 1894-2021 

17 October – 13 December 2020, 

curated by Carolin A. Geist and Virginia Fleming 

…A short story divided in three sections :

  1. At the beginning and at the end was Manufactura Engiadina – Young local art
  2. In the beginning there was the first commercial poster from 1895- Cultural history
  3. At the beginning oft he tour was Giovanni Segantini-Art history of St. Moritz

This autumn, Galerie 10 is presenting an exhibition that dares the balancing act between young contemporary art and the local cultural and art history of St.Moritz. The content is structured accordingly.

In the summer of 2020, the project of the Manufactura Engiadina (www.manufacturaengiadina.com) emerged into a competition in which local artists in cooperation with the municipality of St. Moritz, were given the opportunity to design the official St. Moritz poster for the summer of 2021.

Out of all 17 participants, the crystalline vision of Aaron Schwarz stood out for the jury. A landscape of longing, which captured the radiance of summer, the suggestion of winter, nature, the urban- alpine uniqueness of St. Moritz, the worldliness, as well as the tranquility.

All 17 posters are exhibited and can be purchased.

In order to show the visitor the works of the young artists in the context of the cultural history of St. Moritz, the curators researched the history of the town, and expanded the exhibition by including a reappraisal of the history of St. Moritz’s posters, which begins with the first commercial posters from the 19th century and ends with the future poster from 2021. The various stages are dealt within chapters.

Did you know, for example, that the first posters of St. Moritz were not even created by the Kurverein as a commission? At that time was no spa association. The very first posters ironically came from France and were advertising material for the East French Railway Company, which wanted to attract new customers on its routes.

The very first commercial poster of St. Moritz dates back to 1895 (but- there are commercial posters of the Engadin from the 1890s- therefore the chronology in the title starts one year before the first St. Moritz poster).

In the course of the research the curator Carolin A. Geist came across the wondrous story of the “Segantini-Fundes”: In 2007, Mario Häfliger and Marius Hauenstein found two boxes in the attic of the Protestant Church of St. Moritz…A real treasure! Two original Segantinis had been sleeping in there for 109 years! Giovanni Segantini painted two tapestries as posters for the 1898 Kantonal Sängerfest. Their story is presented in the front room of the exhibition, and the originals are on display.

 Text: Carolin A. Geist 

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JD MALAT GALLERY x ST. MORITZ POP-UP

23/12/2020 - 11/04/2021

by

JD MALAT GALLERY x ST. MORITZ POP-UP

23/12/2020 – 11/04/2021

JD Malat Gallery is proud to present its new pop-up space in the world’s most unique
Alpine Metropolis, St Moritz. This Winter, JD Malat Gallery will bring the work of its
emerging and established international artists together in an effort to highlight the
dynamic cross-cultural exchange between the gallery’s diverse programme and St
Moritz.
St Moritz has been a creative centre for many visionaries over the years. From the
Giacometti family and the Alpine painter Giovanni Segantini, to intellectuals such as the
philosopher Friedrich Nietzsche, and the writer Thomas Mann, St Moritz has since been
widely recognised as a popular space where diverse traditions and cultures meet and
interact.
As a cultural hub that embraces diversity and welcomes creativity, the St Moritz pop-up
space reflects the JD Malat Gallery goal to inspire and engage a diverse audience in the
world of art.
Viewing our artists in a new context presents an exciting way of thinking about their art. While
we hold solo exhibitions here in Mayfair, London, our pop-up in St Moritz will be a space dedicated
to group exhibitions. Presenting our artists’ work collectively and in a new space will allow a new
Robert Montgomery, SEAROCK SONGLINES, 2015, LED light sculpture. Photo: Mik Freud
and creative international audience to appreciate art from across the globe.’ – Jean-David Malat,
Founder.
For the first time, St Moritz will see the work of leading artists, such as the Colombian
abstract expressionist Santiago Parra, the Ghanaian figurative painter Kojo Marfo, as well
as American abstract painter Andy Moses and Turkish sculptor Hande Sekerciler.
The pop-up space will also present the work of artists who are already in prominent Swiss
collections. The widely known Swiss painter of mountains, Conrad Jon Godly, the
Icelandic artist Katrin Fridriks and the leading Post-War West Coast abstract painter Ed
Moses will be shown collectively. Also returning to Switzerland is the work of leading
figurative painters Jean-Pierre Cassigneul and Henrik Uldalen, as well as the work of
conceptual light and text artist Robert Montgomery.
By bringing each artist’s creative perspective to St Moritz, JD Malat Gallery hopes to
strengthen the dialogue between international artists and make evident the connective
and encompassing force of art.
JD Malat Gallery specialises in contemporary art and champions a broad spectrum of
emerging and international contemporary artists. The programme consists of an array of
exciting artists supported by year-round exhibitions and contemporary art fairs. JD Malat
Gallery x St. Moritz celebrates the diverse and innovative programme that JD Malat
Gallery has to offer.

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Spring Show

21/04/2021 - 20/06/2021

by VIRGINIA JOYCE-FLEMING ZAK VAN BILJON